For an organization to succeed in a rapidly changing environment, it is critical that all key players within an organization have a clear and common understanding of who the organization is, why it exists and what its goals are. Without such a clear and common understanding different key individuals end up pulling the organization in different directions, based on their individual understandings and personal desires. This creates a loss of focus and reduces the speed by which the organization is able to adapt.

The Mission Statement is typically the tool that is used to align the key individuals within an organization around a common direction yet many mission statements fall flat. They are either too generic, do not generate energy for change, do not get the buy in of key individuals, are not time bound or simply do not reflect the realities on the ground.

In this on-demand webinar, Shoham Adizes presents a step by step formula for how you can quickly create a “Mission Action Plan,” that will inspire and unify your management team so that they all focus their efforts in the same direction.